We help our customers to be more successful.

Customer Focus

As a global player we wish to play an active role in shaping the markets of the future. We place our customers’ needs at the heart of our operations in order to develop creative solutions today to the questions that will be occupying our partners tomorrow.

Collaboration is the central element of our corporate activities in BASF Coatings’ worldwide operations. Innovative solutions, close partnership and entrepreneurial actions – these all have a common denominator: Triple Customer Focus.

A triad that ensures that our automotive OEM, automotive refinish and industrial coatings are the better way to cover things. And makes our customers worldwide more successful.

Innovative solutions enable our customers to shine at all times. After all, what makes the paint technologies developed by BASF Coatings so pioneering are their high efficiency and quality.
Apart from innovations and a worldwide presence, close partnership is the other factor in the success formula for the coatings of the future. Thus, pioneering painting processes are ultimately turned into ready-for-market results to our mutual benefit – with BASF Coatings as a systems partner.
Our workforce is at home around the world. This international presence ensures a high degree of customer closeness that allows us to assist our customers quickly and effectively in optimizing their products and manufacturing procedures. And our customers benefit as a result from high quality standards and fast service.