Staying close to customers

New agreement (CP 1/2009)

BASF Coatings finishes and services coming to Belarus

BASF Coatings has signed a distribution agreement with Belarusian importer and dealer Sagbel. The Minsk-based company will sell BASF Coatings paints, such as cathodic e-coats and liquid coatings, in Belarus.

The cooperation will focus on supplying the automotive industry and its suppliers. The agreement also provides for market probes, researching and examining bids, as well as post-delivery technical service at the customers’ sites. The basecoats can be supplied from the new BASF Coatings’ production site in Pavloski Posad, Russia.

For Knut Hoffmann, Account Management Automotive Supplier Metal/Wood Europe, the new business relationship constitutes another key element for opening the growth market of Eastern Europe. “Our presence in this region with our quality products and the competence of our partner provide us with excellent opportunities to make our customers even more successful,” Hoffmann said.

The Eastern European region offers outstanding possibilities for growth, and BASF Coatings is systematically expanding its presence there. For Sagbel, represented at the official signing by Alexandr Nevmerjitski (General Director), Dmitri Nevmerjitski (Executive Director) and Sergey Bakhrushin (Deputy General Manager), the established partnership is both a commitment and an incentive. “We will help BASF Coatings to noticeably improve its position on the market in Belarus.”.

www.en.sagbel.by