Environmentally friendly (E-journal 1/2010)

BASF launches new decorative paints brand for China market.

NORBIN^TM, BASF’s new brand for exterior and interior decorative paints has been developed locally for China, a market where environmental and product performance such as weather resistance, washability, dirt pick-up resistance and high color fastness are important considerations. Backed by BASF’s rich resources in R&D, NORBIN is poised to be a pioneer paint brand that meets various kinds of needs in China’s construction industry. One important factor is that according to a test report by an official Chinese testing institute, NORBIN R1, one of the NORBIN product lines for interior applications, does not contain any detectable volatile organic compounds (VOCs).

“With rapidly improving living standards and growing environmental awareness among consumers, China’s building and construction industry increasingly demands the most advanced solutions for high performance, safety for painters and end users, durability, easy application and visual attraction,” said Markus Burri, Group Vice President of BASF’s Asia Pacific Coatings Division. “We are confident about the potential of eco-efficient coating products in this market, and BASF’s R&D resources are committed to providing the latest coatings technology to meet China’s needs.”

BASF has established an R&D Center in Shanghai’s Caohejing High-Tech Park. This R&D Center joins forces with BASF’s global coatings R&D network to provide tailored solutions for the Chinese market. Developed and produced in China, for China, NORBIN rides on BASF’s most advanced portfolio of coatings technologies and the company’s long-standing experience in sustainable coatings solutions.

“While BASF has long provided high quality materials and solutions for the coating industry in China, the launch of NORBIN and its local production in China will provide a fast track for Chinese end users to benefit from BASF’s advanced coatings solutions tailored to sustainable construction,’’ said Johnny Kwan, Chairman of BASF’s Greater China Country Board.

For more information please contact
Stanley Cen, zhongzhe-stanley.cen@basf.com

www.greater-china.basf.com