Driven by innovation (E-journal 1/2010)

R-M^® was founded 90 years ago in the city of Detroit with the goal of becoming the premium paint brand in the automotive refinish industry. Innovations have been an integral part of the company ever since, and have given it its leading position within the industry.

Superior quality and easy-to-apply refinish paint has always been the secret of R-M’s success since the brand was established in 1919. Cadillac saw the value in its products as early as 1926, when it ordered its first batch from R-M. In the early 1930s, R-M developed the world’s first metallic colors for the automotive industry, and in 1948, the Tintometer revolutionized color mixing as the first basecoat mixing system.

Another chapter of the success story began in 1963 in Europe when R-M opened its research, development and manufacturing facility in Clermont, outside Paris. The DIAMONT basecoat system was created there in 1981, and was to quickly become the worldwide industry standard. In 1986, the premium brand R-M was integrated in the BASF Group. Colormaster was born in 1995 and is now the world’s leading color identification tool. R-M was the very first refinish paint company to make it possible for customers to conveniently access over 100,000 color formulations and the relevant technical information using the Internet.

R-M is committed to putting the customer and the environment first, as reflected in its introduction of the VOC-compliant waterborne basecoat system ONYX HD and the UNO HD solid color system. In 2003, the CARIZZMA colors took the US designer paint market by storm, and in 2008 they became the first VOC-compliant custom paint system to catch on in Europe. CARIZZMA provides tuning specialists and finishing technicians with an almost limitless range of colors and effects.

Historical products: R-M® cans from the year 1919	Historical production:     R-M® Tintometer from the year 1948

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