RELIUS expands position (E-journal 1/2010)

Long-term strategy paying off – despite the crisis.

„In the crisis-wracked year of 2009 we performed excellently compared to our competitors,” says RELIUS managing director Martin Wulle, looking back. RELIUS sees its new long-term strategy as the reason why.

It includes the optimization of distribution, communication and customer service as well as consistent product and system innovations. The 25 RELIUS service centers in Germany are the key to this strategy.

As logistics, pick-up and advisory locations for painting professionals, the centers are conveniently located, have adequate parking, dedicated loading zones and well-planned interiors.

Metallic plasters are a new addition to the product range in response to interior design trends, and they help lend rooms with metallic flairs a quality of high-end individuality. RELIUS Metallics is a synthetic resin bonded interior plaster with a visible grain structure suitable for all interior substrates.

RELIUS Acrylor façade paints have been improved. Acrylor NanoTech (100 percent pure acrylate) is the premium paint for new construction and renovation.

It is suited for areas with a high soiling tendency, at high risk of biological fouling and exposed to harsh climatic conditions. Nanostructured metal oxide particles reduce the degree of soiling, increase light-resistance and enhance biostatic properties.

Fast and reliable: Paint mixing systems at RELIUS service centers.

Also new are Acrylor Classic, the universal paint for new construction and renovation, and Acrylor Compact, the compact façade paint for cost-effective renovation. “With our innovative products and service centers, we are well positioned,” concludes Wulle. “Close integration in the BASF Group’s construction chemicals business and market leadership in Brazil with our premium brand Suvinil are also major assets.“

Sparkling new development: RELIUS metallic plasters lend private and public spaces a special quality of high-end individuality.

New website: www.relius.de/en