Region

North America

			Driven by innovation (E-journal 1/2010) R-M® was founded 90 years ago in the city of Detroit with the goal of becoming the premium paint brand in the automotive refinish industry. ...more
			Live on MTV (E-journal 1/2010) BASF on Music Television ...more
			Creative finishing (E-journal 1/2010) Designer paint shop seminar ...more
			Show in Las Vegas (E-journal 1/2010) Extra-vagant cars cause a sensation ...more
			High-tech for Law Enforcement (2/2009) The next generation US police car, the Carbon E7, is a sophisticated special vehicle for which a wealth of new technology – including coatings technology – was developed. ...more
			From zero to one hundred (2/2009) Together, Subaru and BASF are getting off to a flying start in North America. Just how much can be achieved in a short time is demonstrated by the initial successes of the still fledgling cooperation. ...more
			Fully automated (1/2009) New spray booth improves first-time quality. ...more
			New top manager (1/2009) Juan Carlos Ordonez has been named Group Vice President, Coatings for BASF in North America. ...more
			Restoring elegance and power (1/2009) People love Mercedes sports cars. But an antique model restored to its original form is pure joy for the connoisseur. ...more
			New standards (1/2009) Energy prices and environmental awareness are making small cars attractive. General Motors and BASF are responding jointly. ...more
			With honors (1/2009) BASF Coatings recognized in PACE Awards. ...more