Region

North America

			Outstanding service (E-journal 3/2010) Long-standing loyalty pays off – this becomes clear looking at the relationship between BASF Coatings and General Motors (GM). The carmaker awards the 2009 Best Supplier Award to BASF Coatings in recognition of outstanding performance. ...more
			Driven by innovation (E-journal 1/2010) R-M® was founded 90 years ago in the city of Detroit with the goal of becoming the premium paint brand in the automotive refinish industry. ...more
			Live on MTV (E-journal 1/2010) BASF on Music Television ...more
			Creative finishing (E-journal 1/2010) Designer paint shop seminar ...more
			Show in Las Vegas (E-journal 1/2010) Extra-vagant cars cause a sensation ...more
			High-tech for Law Enforcement (2/2009) The next generation US police car, the Carbon E7, is a sophisticated special vehicle for which a wealth of new technology – including coatings technology – was developed. ...more
			From zero to one hundred (2/2009) Together, Subaru and BASF are getting off to a flying start in North America. Just how much can be achieved in a short time is demonstrated by the initial successes of the still fledgling cooperation. ...more
			Fully automated (1/2009) New spray booth improves first-time quality. ...more
			New top manager (1/2009) Juan Carlos Ordonez has been named Group Vice President, Coatings for BASF in North America. ...more
			Restoring elegance and power (1/2009) People love Mercedes sports cars. But an antique model restored to its original form is pure joy for the connoisseur. ...more
			New standards (1/2009) Energy prices and environmental awareness are making small cars attractive. General Motors and BASF are responding jointly. ...more
			With honors (1/2009) BASF Coatings recognized in PACE Awards. ...more