R-M®

R-M is a premium brand of BASF and a major global player in the automotive refinish paint sector. R-M cooperates with the leading automotive manufacturers in Europe, Asia and the US to offer dealers premium solutions.

Perfection made simple:

• R-M’s innovative, eco-efficient waterborne and high-solids paints enable customers to meet EU legislation and to increase the profitability of their bodyshops.
• R-M’s reliable and efficient color matching systems mean that customers can identify the right color every time–without fail.
• R-M offers its "Programmes For Success” service to assist customers in optimizing their operational procedures and increasing their sales.
• R-M training programs help customers to constantly improve their performance and to respond to current market conditions.

R-M offers solutions for customizing with its premium paint system CARIZZMA by R-M.

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